By Brian P. Wolf

Faculty Mentor: Dr. Adria Goldman

Abstract

For my Honors Capstone Project I developed and updated a social media strategy for the UMW Climate Action Task Force (CATF). The CATF is an on-campus organization dedicated to reducing the carbon footprint of UMW by proposing actionable policies the university should implement to help make our campus more sustainable. I conducted research on how to better the CATF’s social media strategy for their Instagram account and implemented the improved strategy by creating and posting content to their account.